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Business Skills

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Critical Business Skills for Success

Management and Personal Skills

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Accounting and Finance

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363 Videos in Business Skills

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The Man Who Discovered Capitalism - The Life and Ideas of Influential Economist Joseph Schumpeter
Joseph Schumpeter (1883-1950) coined the term "creative destruction" and generations of economists have adopted it as a shorthand description of the free market's messy way of delivering progress. Schumpeter believed capitalism would be destroyed by its successes and would spawn…
Investing Skill, Strategy, and Temperament
Episode 1 of The Art of Investing
Welcome to a boot camp on investing! Discover the influences that led Professor Longo to a career in finance. Then meet some of the major figures you will study in the course. Survey the key principles and strategies that built…
The Sturgeon Queens - Four Generations of a Jewish Family Business in New York
Four generations of a Jewish immigrant family create Russ and Daughters, a Lower East Side lox and herring emporium that survives and thrives. Produced to coincide with the 100th anniversary of the store, this documentary features an extensive interview with…
The Creative Person - Practice and Passion
Episode 1 of The Creative Thinker's Toolkit
What, exactly, is creativity? Take a closer look at what makes a creative person in this introductory lecture that explores ancient ideas about creativity (including the muses of the ancient Greeks); debunks common myths about the sources of creativity; and…
Mindset, Motivation and Leadership - With Carol Dweck
People are fairly evenly divided between those with either a growth or a fixed mindset about intelligence and talent. And leaders' mindsets, Professor Dweck shows, influence their ability to grow on the job and to develop successful teams. Leaders with…
Why Zebras Don't Get Ulcers - With Robert Sapolsky
Tackling the serious topic of stress in his famously entertaining manner, Professor Sapolsky sets the stage on a Kenyan savannah, with a hungry lion in hot pursuit of a terrified zebra. As he explains, the zebra's fight-or-flight response channels essential…
Benjamin Graham and Value Investing
Episode 2 of The Art of Investing
Many of the most successful investors of the 20th and early 21st centuries were hugely influenced by the work of Ben Graham, the pioneer of value investing. Study the underpinnings of his proven philosophy, including the contrasting strategies of the…
Strategy Is Making Choices
Episode 1 of Critical Business Skills for Success Series
What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage.
Accounting and Finance—Decision-Making Tools
Episode 25 of Critical Business Skills for Success Series
This introductory lecture unpacks some key concepts in accounting and finance; dispels some common myths about accounting; and gives you a helpful overview of three essential statements companies routinely prepare to communicate critical financial data to shareholders and owners.
How to Think Like a Start-Up Leader
Program Highlights Why companies need different policies and procedures designed for innovation How to implement Customer Development and other "lean" practices Companies looking to be innovative face a conundrum: policies and procedures designed to make them efficient oftentimes stifle innovation.…
The Tactics of Successful Branding
Episode 56 of Critical Business Skills for Success Series
What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you'll learn how to create a brand that will connect you with…
The Power of Persuasion by Robert Cialdini
Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the…
Warren Buffett: Investing Forever
Episode 3 of The Art of Investing
Explore the celebrated career of Warren Buffett, one of the world's richest people thanks to his disciplined approach to buying and selling companies. Learn how Buffett modified the strategy of his mentor, Ben Graham, by searching out high-quality companies with…
Marketing Communications That Work
Episode 58 of Critical Business Skills for Success Series
Add to your "marketing toolkit" some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board's famous "Got Milk" campaign. Also, get tips on…
What Trader Joe’s Doesn’t Do
Episode 4 of Critical Business Skills for Success Series
Passionate customers, tremendous profits, happy employees--the Trader Joe's grocery chain is a powerful business success story. Discover how their secret for success lies in their use of trade-offs to make it hard for imitators and to mitigate the negative effects…
What Is Marketing?
Episode 49 of Critical Business Skills for Success Series
One of the core tenets of successful marketing is understanding your customer. But often times, you aren't the customer you're marketing to. What can you do instead? Find out in this introductory lecture on "Marketing 101", which also explores four…
Targeting a Market Segment
Episode 51 of Critical Business Skills for Success Series
Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you'll learn key rules of targeting. One rule is: Don't try to please customers outside your target. Another: Always…
How to Segment a Market
Episode 50 of Critical Business Skills for Success Series
The first question in developing a strong marketing strategy is figuring out who your customer is. That's where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis--whether you're working with…
The Art of Effective Communications
Episode 40 of Critical Business Skills for Success Series
Cultivate stronger communication skills with this engaging lecture that covers three burning communication needs in an organization and introduces you to six critically important lessons every effective communicator should follow.
How Apple Raises Competitive Barriers
Episode 2 of Critical Business Skills for Success Series
Five essential forces shape any business strategy, and together, they create a framework that can help you better make key strategic choices. Central to this discussion of these five strategic forces: Apple's meteoric rise to the top of the market.